
Imagine you have perfected your resume with relevant skills and experience and started applying for jobs. But you don’t have a social media presence – would you be missing something?
In this digital age, employers use all available sources to validate candidates’ skills and personalities to see if they’re a cultural fit for the organization before making the final decision.
So is it possible to get a job without an active social media profile?
As per surveys, 62% of employers use social media to check on job applicants – LinkedIn (98%), Facebook (68%), and Twitter (26%), before making a hiring decision. Though you can get a job without social media, having a well-maintained active social media profile can enhance your chances of getting that job offer.
Everyone might not have a well-maintained social media profile in today’s connected world. And even if you have social media profile, you may not be active daily. But, this might dampen your chances of finding a new job, or getting a job offer, if your potential employer scans applicants’ social media profiles.
In this article, let’s see how social media profiles enhance your chances of getting a job and how you could use them to your advantage.
Is Social Media Necessary To Get A Job?

Today, it’s the world of social media and networking. A few decades back, it was optional to have an online presence. But now, when an applicant applies for jobs, recruiters often check the candidate’s online presence to look for any red flags.
So one might think – Well then! It’s better to stay silent and not have an online presence, so there’s no risk of posting anything online, like inappropriate photos or posts, that could send negative signals to the recruiter, right? Well, no!
Not having an online presence could hurt your job prospects if the employer has a process to check social media profiles before proceeding further with the candidate.
So when it comes to getting a job, when employers check for your social media presence and don’t find any, what is it that comes to their mind?

- Something is Fishy – When most people are on social media in today’s digital world, and you don’t have an online presence, employers could be suspicious of you. Especially when they have a large pool of applicants to select from, it’s best not to allow them to filter out your resume due to a “lack of social media presence.”
- Not up-to-date with changes – To increase employees’ productivity, all businesses need to keep up with current consumer trends, be it consumer products the company is selling or workplace trends. If the employer feels you’re not up-to-date with current trends and changes, you might miss out on job opportunities.
- No Marketable Skills to Offer – Imagine your employer is trying to validate the skills in your resume against your social media profile and doesn’t find any online presence. They would assume that you might not have any skills to offer. Also, there’s no quick way to validate if the skills written in your resume are skills you possess unless they call you for an interview.
In today’s job seeker’s world, having a social media presence is quite crucial. Your online presence allows employers to pre-screen your personality and the skills you offer.
Do Employers Care if You Have No Social Media?

Ideally, recruiters should not bother about your social media presence unless you are applying for jobs related to social media, like social media marketing manager, digital content specialist, etc.
But in today’s digital age, where most people have an online presence, employers look into your social media profiles to get more insights into your personality and find any red flags based on your posted content.
A survey found that 62% of employers use social media to check on prospective employees.
The social media profiles most screened by employers are:
- LinkedIn Profile – 98%
- Facebook Profile – 68%
- Twitter Profile – 26%
But what is it that employers look for in your online profiles? Let’s dive into the aspects that help you understand how to maintain your online profiles for job searches.
- Personality – Employers scan your social media profiles to understand your personality and determine if you would be an excellent cultural fit for the organization.
- Match with Resume – Recruiters have no idea if the skills and work experience in your resume are authentic or fake. They can scan your Linkedin profile to see if the content you’ve posted is matching against your relevant industry and skills matching against your resume.
Employers scan your social media profile to look for any red flags, understand your presonality and match your skills against your resume.
How To Use Social Media To Get A Job?

In today’s job market, undeniably, there are a lot of job seekers for every available job opening. Any technology that gives you an edge over most applicants works to your advantage.
Most people use social media to scroll endlessly and consume its content; instead, use social media as a powerful tool to benefit your job search efforts.
Increase your online presence, and apply intelligent tactics to get your dream job.
The Three Major Social Media Networks – Focus on the three major social media networks (LinkedIn, Facebook & Twitter). Establish your online presence in these networks to help your job search efforts.
Let’s dive into the steps required to establish your online presence in the three social media giants.
- Create a LinkedIn Profile – Create your LinkedIn profile and start building your brand.
- Upload a professional profile photo and cover picture.
- Add a Headline that neatly summarizes your professional identity.
- Complete your introduction and update smaller profile sections, including your job industry and contact information.
- Add your technical skills and work experiences – remember these are the keywords that get you jobs relevant to your experience.
- Add licenses, certifications, and accomplishments.
- Become an Active User on LinkedIn – Start sending connection requests to people you already know. Also, reach out to people you don’t know but are working in the job industry you’re trying to get into. Send connection requests with personalized messages to people you don’t know to give them a context of why you’re contacting them.
- Search for jobs on LinkedIn – LinkedIn has many job openings posted daily by companies. Start actively searching for jobs on Linkedin without waiting for recruiters to find you and contact you. You can also set daily automated job alerts to inform you of job postings that match your work profile and location.
- Create a Facebook Profile – Create your Facebook profile.
- If you already have a Facebook profile, clean up your Facebook profile.
- Update your privacy settings and decide whether your posts can be seen only by your friends or everyone, including your employer.
- Edit the Overview, Work and Education, Contact, and basic information sections.
- Scan through your photos to see if there are any that you do not want your potential employers to see.
- Search for jobs on Facebook– Shortlist the companies you want to apply for jobs, go to the company’s Facebook page, and search and apply for jobs matching your profile.
Step 1: Create a Twitter Profile
Create your Twitter profile to present yourself online as a professional.
- Create a professional Twitter handle (i.e., your Twitter username).
- Upload a professional profile photo and cover picture.
- Add a professional bio that summarizes your work profile.
- Add your location
- Add a link to your website or profile; Twitter allows you to add one link. If you have a personal portfolio website, it’s good to include it here because recruiters can see your portfolio, even without posting your resume.
Step 2: Build your Twitter Network
Start following companies you’re interested in, and follow people working there. Also, follow thought leaders in your industry and engage with their tweets to build connections and slowly grow your network.
Step 3: Search for jobs on Twitter
If you’re following your favorite companies, remember that large companies would have separate accounts for job vacancies. To find relevant jobs in your field, you can also search for #jobsearch or specific ones in your industry like #softwarejobs or #accountingjobs, etc.
Take advantage of the three social media giants – LinkedIn, Facebook and Twitter to job search, and enhance your chances to find and get that job.
Final Thoughts
In conclusion, getting a job without using social media is possible. While social media can be a helpful tool in networking and finding job opportunities, there are still plenty of traditional methods that can also be effective.
As a job seeker, you should focus on building your skills and experience, networking with professionals in your field, attending career fairs and events, and utilizing job search websites.
By taking advantage of these resources, you could find success in your job search without relying solely on social media.